Advertising Campaigns Management
Create New Revenue with Advertising While Enhancing Passenger Experience
Every display in your airport is part of the passenger journey. With Airport CX airport advertising display management, you can run targeted ad campaigns for retail partners, duty-free shops, and external advertisers - without ever compromising flight information or passenger communication.
Passenger Experience Comes First
Advertising within Airport CX CMS is built around one rule: passenger communication always has priority. Campaigns are scheduled and displayed in harmony with flight data shown on FIDS, but they do more than promote: they inform and inspire.
During quieter moments, screens transition from flight information to destination highlights, local attractions, or helpful airport services passengers might discover. This creates a dynamic environment where every display meaningfully serves travelers, transforming waiting time into discovery time while keeping critical flight information immediately accessible.
Flight Information Display System (FIDS)
Real-time, multilingual, accessible passenger displays.
Airport CX Content Management System
Content designer with ready-to-use templates.
Simple to Manage, Easy to Prove
CMS-Integrated Tools
Create and schedule campaigns inside Airport CX CMS.
Playlists & Scheduling
Target campaigns by time, terminal, or passenger flow.
Dedicated Displays & Video Walls
Run full campaigns in selected areas.
Dynamic Automation
Expand advertising space automatically during quiet periods.
Proof of Play
Track exactly when and where each ad displayed, campaign duration, and screen-by-screen usage. Generate advertiser reports showing planned versus actual plays for transparent billing and contract verification.
Optional Audio Boost
Extend promotions through the Airport CX Announcement System, reaching passengers visually and audibly in sync.
More Than Revenue
Airport advertising generates non-aeronautical revenue that strengthens your financial position. With display advertising contributing to the nearly 40% of airport income from non-aeronautical sources globally, your existing screens represent real revenue potential. With Airport CX you can:
Split Screen for FIDS & Promotional Content
Split-screen airport displays show FIDS data alongside advertising simultaneously. Flight information always takes precedence, with promotional content filling natural gaps during extended dwell times.
Deliver a Branded Passenger Journey
Showcase local culture and regional partnerships alongside commercial advertising.
Promote Airport Services
Display relevant service offers based on passenger location and real-time flight status.
Boost Retail Engagement
Connect real-time passenger data with targeted retail promotions by terminal area.
Why Airports Choose Airport CX Advertising
Airport CX advertising management turns idle screen time into targeted campaigns while flight information always takes priority, creating new revenue streams with transparent proof of play reporting.
Consistent Passenger Journey
Real-time navigation reduces stress and confusion
Revenue Stream
Offset operational costs with targeted campaigns
CMS and FIDS Integration
Ads run in sync with passenger data and operational content
Branded Communication
Every campaign stays within your airport’s identity
Synchronized Audio & Visual
Dive Deeper with Unified Airport Communications
Start The Conversation, We’re Ready When You Are
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Frequently Asked Question
Got questions? We’ve got answers.
Your existing display network becomes advertising inventory. Sell premium placements to airlines, retailers, duty-free operators, ground transportation providers, and destination partners. Non-aeronautical income represents nearly 40% of total airport revenue globally—display advertising contributes to this growing revenue stream without requiring additional hardware investment.
Yes. Airport CX manages advertising campaigns alongside FIDS, wayfinding, and operational content on the same displays. Schedule ads by time, zone, or flight activity. During lighter traffic periods, displays shift to advertising. During peak operations and emergencies, flight information takes priority automatically. One platform controls both passenger communication and revenue generation.
Airport CX tracks every ad play with timestamp, display location, and duration. Generate campaign performance reports comparing planned versus actual plays. Export verification data for advertiser billing and contract reconciliation. Advertisers receive the accountability they require-proof that ads displayed as scheduled, where scheduled, for the contracted duration.
Yes. Split-screen configurations display FIDS data alongside advertising content on the same screen. Passengers see gate assignments while viewing retail promotions. During boarding sequences, advertising reduces automatically. During emergencies, advertising yields entirely to passenger safety messaging. The system ensures critical information is never obscured.
Yes. Promote duty-free shops, restaurants, lounges, and retail partners directly on terminal displays. Target international departure gates with duty-free offers. Show breakfast promotions on morning departure screens. Concession partners can have dedicated advertising slots or appear in content rotation. Revenue-sharing arrangements between airport and concessionaires are straightforward to implement.
Yes. Airport CX is hardware-neutral-your existing Samsung, LG, NEC, or other commercial displays work with our platform. Add advertising capability to displays already deployed for FIDS and wayfinding. No display replacement required. The same infrastructure serving passenger communication generates advertising revenue during appropriate periods.